“The company plans to empower MSPs to provide exceptional service to their clients, rather than simply serving them,” says ScalePad’s new CEO, Chris Day.

Chris Day, Founder and Executive Chairman of Scalepad, said, took over as CEO He’s president of the Vancouver, British Columbia-based vendor and has his eyes set on the future.
With nearly 12,000 MSP partners today, they plan to double subscription revenues in the next two years.
“Our goal is to double the size of our subscription base,” he told CRN. “This could include increasing the number of partners or expanding the consumption of our products among existing partners. Our focus is on increasing product adoption not just through contractual obligations, but because of genuine satisfaction.”
Outgoing CEO Dan Wensley will remain in the Scalepad family as a shareholder and strategic advisor. Mike Walsh, who served as General Manager Quoter-who was acquired by Scalepad in 2023, will step into the role of Chief Product Officer.
“Our next phase is about building on what we already have rather than looking for new acquisitions,” Day told CRN. “We’re transitioning from a collection of separate products to a truly integrated suite. Our goal is to create a seamless experience for our customers, integrating our products into a coherent platform.”
He said the shift is aimed at enhancing the user experience by focusing on creating integrated suites rather than a high-volume acquisition strategy.
“We want our products to work together seamlessly,” he said. “It’s not just about creating integrations. It’s about making our products an integrated part of our customers’ operations.”
CRN spoke with Day about the company’s next phase of growth, the role of AI in its products, and its continuation of providing innovative tools to MSPs.
How would you describe your leadership style?
My leadership style is deeply rooted in passion and technical expertise. I emphasize the importance of high-quality products and detail-oriented development without falling into the trap of micromanagement. My approach involves rapid innovation and data-driven decision making while maintaining a strong focus on team collaboration and simplicity. I believe in making quick but well-informed decisions, minimizing bureaucracy, and fostering a culture where good ideas can come from anywhere, no matter the position.
What is the next step in Scalepad’s evolution?
Scalepad’s next phase of growth is focused on maximizing the potential of its existing assets rather than making a flurry of acquisitions. Over the past three years, Scalepad has integrated several businesses, which has been a significant undertaking. Going forward, the company will focus on developing a coherent multi-product SaaS (software-as-a-service) offering rather than adding new companies to its portfolio. The goal is to transform Scalepad from a collection of individual products into an integrated suite that provides a seamless user experience across all of its offerings.
How do you plan to balance short-term operational needs with long-term strategic goals?
In the short term, the focus will be on systematic improvements and team integration rather than sweeping changes. We are moving forward with our annual planning process to ensure a clear roadmap for the coming years. While we will focus on some immediate opportunities, such as improving team collaboration, the emphasis will be on establishing a solid foundation for a successful long-term strategy starting on January 1.
How will Scalepad maintain its competitive edge in a rapidly evolving technology landscape?
Scalepad plans to remain competitive through aggressive innovation and a strong technology team. With approximately 100 people dedicated to product development, our goal is to excel in our chosen categories by creating superior products and a consistent platform. The company will focus on thoughtfully integrating AI and ensuring that each product within the suite improves the overall user experience.
What is Scalepad’s approach to integrating AI into its products?
AI is seen as an integral part of improving workflows rather than just a feature. We will focus on embedding AI in a way that increases efficiency and effectiveness in its products. We are particularly interested in using AI to streamline processes and improve user interactions, while also being mindful of ethical considerations and the context in which AI works.
What is your strategy for M&A going forward?
We will be more selective in terms of acquisitions in the future. Our focus will be on leveraging past acquisitions to their full potential, rather than chasing a high volume of new acquisitions. The strategy involves looking for opportunities that align with Scalepad’s goals and add meaningful value to its existing suite of products. The company is also exploring innovative product development through its lab team, which can introduce new solutions without traditional acquisitions.
How will the company enhance customer experience and satisfaction?
Our goal is to improve the customer experience by focusing on making MSPs successful. The company plans to move beyond simply serving MSPs to empowering them to provide exceptional service to their customers. By improving the tools and integrations available to MSPs, we believe this can help them deliver a better experience, which will benefit Scalepad’s growth.
How do you plan to capture new market share?
We will focus on deepening relationships with our existing partners rather than expanding to a larger number. The goal is to increase the value we provide to existing partners and encourage them to use multiple Scalepad products. This approach aims to create more solid and mutually beneficial partnerships without significantly increasing the number of partners.
What role do strategic partnerships play in Scalepad’s growth?
Strategic partnerships are key to our growth strategy. We seek to collaborate with other key players in the region to enhance integration and joint initiatives. By working together with other technology leaders, we seek to create better experiences for our partners and discover new opportunities for mutual benefit.
What are some common problems for MSPs, and how does Scalepad plan to address them?
A frequent problem for MSPs is time management. We address this by developing solutions that streamline processes and reduce the time needed for various tasks. By focusing on automation and efficiency, our products are designed to help MSPs manage their workloads more effectively and meet clients’ expectations.
What investments do you plan to make at Scalepad over the next year?
We are focused on several key areas. First, we are investing significantly in our technology infrastructure. This includes enhancing our capabilities in big data, AI engines, and hiring data scientists and engineers. Unlike quick integrations like ChatGPT, we are committed to deep, sophisticated data science. This is critical for long-term growth and will yield substantial benefits.
Additionally, we are investing in team alignment. We are ensuring that our teams working directly with partners, teams developing the product, and teams designing new features are all in sync. This alignment will prevent communication breakdowns and promote a unified approach, ensuring we deliver to our partners exactly what they need. We are also emphasizing careful road mapping to effectively prioritize and sequence our initiatives.
Where do you see Scalepad in the next 18 to 24 months?
Over the next 18 to 24 months, I envision Scalepad to be at least twice its current size. We expect substantial growth not only in the number of partners, but also in the depth of our engagement with existing partners. For example, our ControlMap product has exceeded expectations, reflecting strong demand for compliance and governance solutions among MSPs. Our goal is to become the leading open platform in its field, providing flexibility and superior value. Our strategy allows us to remain neutral, gives partners the freedom to choose the best solution and motivates us to continuously improve our offerings.
Our goal is to double the size of our subscription base. This may involve increasing the number of partners or expanding the consumption of our products among existing partners. Our focus is on increasing product adoption not just through contractual obligations, but due to genuine satisfaction.
As the new CEO, what is your message to partners moving forward?
My message to our MSP partners is clear, we are with you. Our team has extensive experience running, growing and selling MSPs and we are committed to understanding and solving your evolving challenges. While new threats and opportunities emerge, the core challenges of running an MSP remain constant. Our aim is to help you stay ahead of these challenges and excel in delivering exceptional customer service. We want our partners to be seen as industry leaders by their customers and we are dedicated to supporting you in achieving that excellence.