“We want to provide resources that enable businesses to move forward,” AWS GM Miguel Alava said in a statement.

Amazon Web Services has launched a Global Passport program aimed at growing the business of select software partners internationally, promising to connect these vendors with regional resellers and distributors to build a local market pipeline.
According to Seattle-based AWS, the program, targeted at independent software vendors (ISVs), will connect participants with guidance, resources and strategic support in an effort to reduce risk and accelerate revenue realization.
“Today’s software companies face many challenges that can hinder their ability to scale and expand into new regions to accelerate their growth,” Miguel Alava, AWS’s general manager for software companies in Europe, the Middle East and Africa (EMEA), said in a statement.
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AWS Partner Program

“AWS has the broad expertise and technical capabilities to help companies grow rapidly in global markets,” added Alva. “We want to provide resources that enable businesses to expand on a strong cloud-first technology foundation that strengthens their flexibility, increases revenue, and reduces their dependence on single markets so they can reach more customers and have a greater impact.”
Phil Walker, CEO of the Manhattan Beach, California-based AWS Partner Network solutions provider, told CRN in an interview that he is working on a listing for the cloud giant’s marketplace, as it is “emerging as one of the fastest growing opportunities for MSPs.”
“Engaging with customers and helping them on their innovation journey is critical,” Walker said. “Our AWS clients demand scalability and security to expand their data lakes and eliminate data silos while transitioning toward AI-optimized business models.”
According to the vendor, the six pilot participants supported by AWS in 2023 increased the vendor’s cloud ware usage by 10 to 20 percent in each new region within 18 months. Participants so far include Freshworks and Forte.
Resources for program members include market assessment workshops, international expansion roadmaps, architectural best practices for multi-region deployments, software capacity planning, industry-certified evaluators, and co-selling and go-to-market (GTM) support from AWS sales teams.
Participants go through three-part, half-day, in-person workshops and receive reports with next-step recommendations, a business plan, a technical framework, and a user-story level roadmap, among other resources. According to the vendor, participants also receive AWS service credits for expansion-related workloads that meet return on investment (ROI) thresholds.