“We are investing in modernizing our core services, including AI and application management,” says Peter Melby, CEO of New Charter Technologies. “Our strategy includes both making core services more responsive and developing deeper relationships with customers. This dual focus enables us to deliver innovative solutions and better meet customer needs.”

Speaking about New Charter Technologies’ continued growth, CEO Peter Melby said the company’s strategic vision and customer-centric innovation aims to establish itself as a leading force in the IT services industry.
Since being appointed CEO of the Denver-based solutions provider nearly six months ago, Melby reflects on key lessons learned and how they are not only keeping up with current market trends, but also anticipating future changes.
“We are investing in modernizing our core services, including AI and application management,” he said of the firm, which earned a spot on the list. Elite 150 But CRN’s 2024 MSP 500 list. “Our strategy includes improving core services and developing deeper relationships with customers. This dual focus allows us to provide innovative solutions and better meet customer needs.”
He said it’s important to develop a strategy even when the company is doing well. “When everything is going well, it’s easy to rest on your laurels,” he said. “But the reality is that by the time results start to decline, it’s too late to initiate change. The challenge is to recognize the need for change when everything is going well and implement it carefully.”
However, the biggest opportunity to move forward is to take advantage of technological advancements.
“The biggest change we expect is that businesses will need their IT teams not just to solve technical problems, but also to address broader business issues with technology,” he said. “This shift includes moving beyond traditional IT services to offering solutions that are more closely aligned with business processes and needs.”
Founded in 2019, New Charter Technologies has incorporated over 20 companies under its name and is a portfolio company of Palo Alto, California-based private equity firm Oval Partners.
Check out CRN’s interview with Melby, where he discusses opportunities and challenges, M&A, and his plans for growing the company.
What is the biggest lesson you’ve learned since starting your new role as CEO about six months ago?
One of the biggest lessons I’ve learned is to not be afraid to change strategy, even if things are going well. It’s easy to get comfortable with positive results and think you’re on the right track. However, by the time you see a decline in results, it’s often too late to effectively make changes. Successful leaders need to anticipate change and begin reworking existing strategies before they wear out.
How will the new charter be different over the next 18-24 months, especially given the increasing emphasis on technology?
The key change will be the shift away from just solving technology problems to solving broader business challenges through technology. The IT landscape is evolving and businesses now need IT teams that can solve complex business issues, not just handle technology fixes. We see a significant opportunity in bridging the gap between traditional consulting firms and the technology needs of modern businesses.
When you took over as CEO, you talked about establishing New Charter as a disruptor in the space. How do you plan to achieve this?
Disruption often arises from common sense and a focus on what really matters. Our approach is to re-orient our value proposition around client needs and future demands. We prioritise our value chain, ensuring our clients and employees are central to our operations. This includes building a platform that supports both the client and employee experience, not just acquiring companies for growth.
Can you provide any details about upcoming M&A deals or the types of companies targeted by New Charter?
We are actively seeking M&A opportunities and have a strong pipeline with several companies for which we have issued letters of intent. Our focus is on acquiring businesses that align with our strategic goals. Our M&A approach is designed to create value, whether or not we finalize a deal. Our goal is to integrate new companies in a manner that enhances overall value and is consistent with our long-term view.
Unlike typical holding companies or fully integrated platforms, New Charter focuses on creating value through integration rather than mere consolidation. Our approach emphasizes maintaining employee and customer relationships, which leads to less loss and stronger, more lasting relationships. This focus on people and long-term value sets us apart in the M&A field.
In terms of challenges, you mentioned earlier that not being able to say yes to everything was a concern. Has that changed, or is it still your biggest challenge?
This remains a significant challenge. However, we have learned that focusing on a few key initiatives can lead to greater success. By being organized and prioritizing high-value projects, we are achieving more with less. The challenge now is to balance many great ideas and make sure we prioritize effectively.
What is your biggest demand from vendors?
Our biggest request to vendors is to focus on their customers’ needs rather than just the MSP-vendor relationship. Vendors should strive to understand and anticipate customer needs, even if that means stepping out of their comfort zone. By helping us meet changing customer demands, vendors can make a meaningful impact.
Where are your customers spending the most on IT?
Customers are increasingly willing to invest in solutions that solve specific business challenges rather than just traditional IT services. While the focus is still on security and day-to-day operations, there is a growing trend to spend on solutions that drive digital transformation and modernization.