“Our goal is to continue our aggressive growth momentum and take advantage of the expanding market to benefit both our company and our partners,” says Mike Sanders of Kaseya. “I’ve spent my entire career in this field because I find it incredibly gratifying. We’re dedicated to helping our partners build successful businesses and effectively serve their customers. It’s an exciting time, and I’m thrilled to be at the forefront of it.”
Sanders joined Kaseya in 2021 as Executive Vice President of Account Management before becoming CMO in 2023. As CMO, Sanders led Kaseya’s transition to the naming rights for the Miami Heat’s Kaseya Center and led the marketing efforts surrounding it. Kaseya 365This is the company’s latest product, which allows MSPs to manage, secure, backup and automate all of their clients’ environments through one subscription and one license.
According to Sanders, his move reflects the Miami-based vendor’s ongoing adaptation to its rapid growth. According to a Kaseya spokesperson, Chief Communications Officer Javier Gonzalez is handling marketing responsibilities, while Sanders has taken on additional go-to-market responsibilities.
“When you’re growing at our pace, you have to constantly reevaluate and adjust the organizational structure,” he said in an exclusive interview with CRN. “It’s a natural part of our growth.”
[Related: Kaseya Exec On Defining Success, Vision To Grow MSP]
He said that while the title change may seem significant, the shift is more about refining focus rather than a complete departure from former responsibilities.
“In my previous role as CMO, I was already involved in the strategic sales and global sales aspects,” he said. “The change to CRO is a continuation of that work with an increased focus on driving revenue and growth.”
He will lead several key initiatives aimed at enhancing Kaseya’s market position and supporting the MSP community, including the expansion of Kaseya 365, AI and automation, particularly around onboarding and offboarding processes, and a one-year roadmap focused on improving MSP profit margins.
“We have an important roadmap in place, starting with the Detocon event in Miami,” he said. “We are launching a multi-phase plan to address the unit economy of the MSP industry, which we believe is unfairly skewed. The average profit margin of an MSP is 10 percent, while other business services enjoy higher margins despite being of equal importance to their clients.”
New changes to Kaseya’s offerings will be announced at Kaseya’s upcoming Datacon event in October, Sanders only indicated that the big announcement will be about new changes to IT Complete, Kaseya’s integrated solution that integrates a broad spectrum of IT offerings such as remote monitoring and management (RMM), professional services automation (PSA) and IT service management (ITSM) into a single, coherent suite. Other major updates will be announced in January and April next year.
“We have a big announcement coming up that will add a new dimension to our solutions,” he said. “I think it’s going to generate even more excitement than our last launch.”
Additionally, he emphasized the importance of expanding partner-first initiatives through the company’s Partner-First Pledge, “We’re looking forward to building on that momentum with more direct benefits for our MSP partners.”
He also spoke on the emerging technological landscape and the role of AI in it.
“AI is a game-changer, but it’s essential to use it practically,” he said. “We’re focused on integrating AI in ways that provide meaningful insights and increase efficiency for our partners, such as through our Copilot feature and automation tools.”
Going forward, Sanders sees “enormous potential” for growth in both the MSP market and Kaseya’s position within it.
“Our goal is to continue our aggressive growth and take advantage of the expanding market to benefit both our company and our partners,” he said. “I have spent my entire career in this field because I find it incredibly gratifying. We are dedicated to helping our partners build successful businesses and effectively serve their customers. It’s an exciting time, and I’m thrilled to be at the forefront of it.”
Michael Goldstein, CEO of LAN Infotech, based in Fort Lauderdale, Florida, said Sanders has always been available to partners when they need it most.
“He’s always trying to make the MSP channel better and his communication with us is great,” he told CRN. “The entire management team at Kaseya has been accessible, and I think that’s important. He’s always been a non-controversial spokesperson and I think that’s important. And we’re really excited to see what the next announcements about Kaseya 365 will be at Datacon to help us get to the bottom line.”